Refreshing the shelf appeal of a juice staple

Sunmagic’s original packaging had become outdated — visually cluttered, overly literal, and lacking the energy and warmth expected from a brand called Sunmagic. The challenge was to inject life back into the brand while staying true to its core: honest juice, full of flavour.

We redesigned the visual identity with a fresh, hand-drawn wordmark and a clean, joyful layout bursting with citrus energy. Vibrant fruits, clear hierarchy, and a white canvas made the label feel modern, sunny, and shelf-ready.

The result is a striking new look that reconnects with shoppers, turning a dated juice brand into a revitalised favourite.