Visual identity and campaign design for the Embassy of Brazil in London – London Climate Action Week 2025

The People’s Table was a two-day programme led by the Embassy of Brazil in London as part of London Climate Action Week 2025. Focused on food justice, sustainability, and community participation, the event brought together chefs, policymakers, and grassroots organisations for workshops, panel discussions, and shared meals — all rooted in the Brazilian concept of mutirão, or collective action for the common good.

I was commissioned to design the visual identity and supporting campaign materials. The brief called for a visual language that felt grounded, accessible, and relevant to both policy and community audiences. It needed to reflect the themes of collaboration, environmental responsibility, and cultural knowledge, while remaining adaptable across multiple formats.

The design system uses organic textures and fluid shapes to reference natural processes like fermentation and cultivation. A modular graphic structure was developed to work consistently across print, digital, and environmental applications. The typographic approach is informal and open, supporting a conversational tone across communications.

The colour palette draws from the visual landscape of Brazilian agroecological markets — earthy browns, leafy greens, and terracotta tones — to signal sustainability and rootedness. Overall, the identity was designed to support a collaborative, multi-stakeholder programme and to make the Embassy’s messaging feel both inclusive and action-oriented.