Pushing play on a new era of beverage experiences.

As B.Blend entered the Brazilian market with its revolutionary all-in-one beverage machine, our challenge was to bring clarity and excitement to its packaging rollout. Created by Alexandria and developed by Whirlpool and Brastemp, the brand needed to communicate the simplicity and versatility of the machine in a fun, engaging way.

From sodas to smoothies, iced teas to frappés — the B.Blend system offers an unmatched range of drinks with a single push. Our packaging system celebrated this magic through playful iconography, intuitive layout, and bold, dynamic visuals that echoed the machine’s innovation.

“Just push play” became the guiding idea — a call to action, a spark of joy, and the heart of the brand experience at home.