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About
FALCONWORKS
Visual Identity / Branding
Designing what comes after the next big thing
BAE Systems envisioned FalconWorks as an innovation accelerator: a space to imagine, prototype and deliver advanced technologies for future defence and security needs. More than a sub-brand, FalconWorks represents a shift in mindset: a place where bold ideas take flight.
Our role was to create a visual identity that captured this spirit of invention. Inspired by the physics of flight and the thrill of engineering the impossible, the brand combines technical elegance with a sense of limitless potential. From internal discovery to final artwork, the result is a bold, expressive system built to inspire future-thinking from the inside out.
Developed at Sda London (2023–2024)
Role: Senior designer
Client: BAE Systems
Animation: TAG
"How do you visually translate powerful innovation that feels both free and lightweight, creating an identity for an accelerator that builds tomorrow's solutions without the weight of complexity?"
About
FALCONWORKS
Visual Identity / Branding
Designing what comes after the next big thing
BAE Systems envisioned FalconWorks as an innovation accelerator: a space to imagine, prototype and deliver advanced technologies for future defence and security needs. More than a sub-brand, FalconWorks represents a shift in mindset: a place where bold ideas take flight.
Our role was to create a visual identity that captured this spirit of invention. Inspired by the physics of flight and the thrill of engineering the impossible, the brand combines technical elegance with a sense of limitless potential. From internal discovery to final artwork, the result is a bold, expressive system built to inspire future-thinking from the inside out.
Developed at Sda London (2023–2024)
Role: Senior designer
Client: BAE Systems
Animation: TAG
"How do you visually translate powerful innovation that feels both free and lightweight, creating an identity for an accelerator that builds tomorrow's solutions without the weight of complexity?"
About
FALCONWORKS
Visual Identity / Branding
Designing what comes after the next big thing
BAE Systems envisioned FalconWorks as an innovation accelerator: a space to imagine, prototype and deliver advanced technologies for future defence and security needs. More than a sub-brand, FalconWorks represents a shift in mindset: a place where bold ideas take flight.
Our role was to create a visual identity that captured this spirit of invention. Inspired by the physics of flight and the thrill of engineering the impossible, the brand combines technical elegance with a sense of limitless potential. From internal discovery to final artwork, the result is a bold, expressive system built to inspire future-thinking from the inside out.
Developed at Sda London (2023–2024)
Role: Senior designer
Client: BAE Systems
Animation: TAG
"How do you visually translate powerful innovation that feels both free and lightweight, creating an identity for an accelerator that builds tomorrow's solutions without the weight of complexity?"